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Market Outlets for Produce

04/17/2019

The local foods industry in Iowa is maturing and as expected, farmers have many new marketing opportunities.  There are now many options in addition to farmers markets for selling produce.  Farmers markets are, and will continue to be, great outlets for locally grown produce.  They create personal connections between farmer and the community. They also allow farmers to extract the greatest price per unit for their produce.  However, farmers markets are not without their challenges or considerations.  They are very sensitive to weather conditions, time of year, holidays, other events in the area, and require a diverse array of vendors to be successful.  They also require significant time spent by the farmer at the markets.

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